Some industries report it costs five times more to attract a new customer to your brand than to keep existing shoppers happy.
As more and more businesses go online, customer options are increasing. Gaining their loyalty has never been so important.
Here we share five top tips on how to create customer advocacy and keep shoppers coming back to you time and time again.
With so many digital channels to consider, it’s easy to follow the crowd, focusing on the most popular channels rather than the channels your customers are most likely to use.
Take a moment to think about your target audience – who they are, what channels they visit most and how they like to shop. There’s no point having an in-depth Twitter strategy if all your shoppers are on Instagram and TikTok.
Try and coincide with major events and create a marketing calendar with regular updates to see if this can boost any quick wins for your business to push out promotions or certain products. But remember it only takes one click to ‘unfollow’, so make sure you’re also engaging your customers with advice and interesting anecdotes.
Email marketing gives you more options to be creative with a longer word-count and ownership over the content that goes directly to a shopper’s inbox.
Don’t waste this opportunity to create a brand identity: share blog posts and information on upcoming events and, if possible, use an email marketing platform, like MailChimp or HubSpot, that allows you to segment your customer data and tailor your communications – just make sure you’re GDPR compliant.